Several of our customers have made soap making videos. These have the potential to rack up a good number of of views, comments and shares. What part of your process can you show your customer that will help them to understand your business more and show them who you are? Believe it or not, customers are really interested in what happens behind the scenes and in your world. Video can be used to show your work space, the ingredients you use in your products, or you can simply talk to your audience about your craft making process.
Humanize your business and products through the use of video testimonials or simple and quick how to’s. However, be sure you are creating content and not advertising. An audience will be turned off if your content is more advertisement than useful information.
Constructive content = great.
Infomercial = not so great.
You are the face of your business, so make sure you leverage that to build relationships with your viewers. At the same time, you want to make sure that people who are interested in your video topics can find them. That means making the title search engine friendly and using a description that is accurate. Tags are key words that can also be used to find your video. Popular video titles start with “How To” or “What is” and “Tutorial”. This helps the viewer understand the benefit of watching the video.
YouTube has some very powerful features built into it. The video manager can help you edit the video to make it crisper, or add subtitles and captions. You can also add annotations, speech bubbles containing text and pop up notes with links on them that can drive visitors to your web site. Remember the days of pop-up videos on MTV? As the music video would play, little bubbles would pop up with nuggets of information (or gossip!) concerning the artist, the song, personal lives of the band, and so on. This was always fascinating to watch. Utilizing the handy tools that YouTube provides can help you to create videos that are engaging, fun, useful, and memorable.
To access the video manager,
• Click on your picture icon in YouTube (once you’ve logged in).
• Click on the Creator Studio link.
From the Creator Studio, access the video editor.
• Click on the Video Manager arrow.
• Your uploaded videos appear here. Click on the edit arrow next to the video you want to edit.
• The editing options appear from the drop down box. Click on the type of editing you want to use.
• This opens your video in a split screen so you can see what your changes will look or sound like.
Annotations are an easy way for you to give your viewers a way to interact with you. They are more likely to get you click-throughs than a video that doesn’t include them. Use them the boost your viewer’s engagement, give them more information and help with navigating your video.
Most importantly, don’t be afraid to play with the tools. Test things out and see how it feels to incorporate these tools into your video marketing. Again, the idea is to give your customer the ability to connect and interact with you in different ways.